Through humorous real-life sentiments and engaging visuals, it helps demystify the stress and uncertainty many feel around personal finances.

From common struggles like tracking spending to awkward conversations about money in relationships, the session creates space to acknowledge those challenges while offering practical steps forward.

Participants explore essential concepts like the 50/30/20 budgeting rule, credit management strategies, and savings tips.

Journal prompts invite deeper reflection on money beliefs, emotional responses, and future goals. The presentation also covers tools like Health Savings Accounts and credit freezes, reinforcing the message that financial empowerment comes from knowledge and intentional action. It’s not just about spreadsheets and scores—it’s about aligning your money with the life you want to lead.

Bio

Kayla Shurson is a tax professional, entrepreneur, and proud Winona State alumna who believes financial confidence creates freedom. As the founder of Shurson Group, she empowers individuals and businesses to take control of their money and design a life they love. Known for her energetic, real-talk approach, Kayla is passionate about helping young women build wealth, self-trust, and independence—starting now.

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